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SEO - Getting started with Search Engine Optimization for your website


Search Engine Optimization (SEO) Starter Guide with Google Searches

If you own a website or a blog and your are looking to promote your business, product, services or content with Google Search Engine by Organic Means this guide will walk you through a step by step process to accomplish your goal.

Commonly Used Terms in this guide:

  • Google's Search Algorithms 
  • Organic Traffic
  • Crawler / Web Spiders
  • Crawling
  • Googlebots
  • SERP

What is Google's search algorithm?

A set of computer software that is responsible for analyzing and indexing data passed by the crawler's taking into consideration various available ranking factor and maintaining an index to provide the most relevant result for a given search term / query.

What is Organic Traffic ?

The term "Organic Traffic" is mostly referenced with the visitor landing on your website, blog or landing page by Organic Means ( Without Paying ). This generally occurs when user searching for product or service discovers your website in the SERP.

What is Crawler / Web Spiders ?

According to Google Central Blog automated software that crawls (fetches) pages from the web and indexes them.
Basically this are set of computer software that visit your website and scrap all the important data and relevant information form your website to identify and understand about your business, product, services or any important data that a user can search for and passes to the Google Search Algorithms for indexing.

What is crawling ?

The process of looking for new or updated web pages. Google discovers URLs by following links, by reading sitemaps, and by many other means. Google crawls the web, looking for new pages, then indexes them (when appropriate).

What are Googlebots ?

Googlebots are the web spider used by Google for crawling any given website.

Some top known Googlebots are:
  • Googlebot
  • Googlebot-Image
  • Googlebot-News
  • Googlebot-Video
  • Mediapartners-Google
  • Adsbot-Google
As their name suggest they are responsible for indexing their respective assets.

What is SERP ?

SERP Stands for Search Engine Result Pages. This are the pages a  user is offered with results for the searched query.

Now we know all the above, we are good to go with the step by step guide for Optimizing your website for Search Engines.

Steps Involved in Search Engine Optimization ( How do you do SEO for a website? )

(SEO in general is just a two stage process also called as the types of SEO )

1. On Page Optimization ( Also known as On Site Optimization )  

The process of  Organizing the code and minimizing such bad practices to improve better visibility to the Search Engines Algorithms is termed as On Page Optimization.

2. Off Page Optimization ( Also known as Off Site Optimization )

This are set of processes that are taken care of outside the website environment to build brand awareness & authority of your website.

However the above two steps can be further divided in many smaller steps.

On Page Optimization sub tasks

Points to be covered first to make our website SEO ready during the Development Phase Itself.
  • Writing good titles for your website
  • Adding proper meta tags
  • Maintaining keywords density 
  • Writing robots file
  • Optimizing heading tags
  • Creating easy navigation using breadcrumbs
  • Image compression & optimization
  • CSS, JS, and other assets optimization
  • Optimization for web vitals
  • Optimization for Mobile First Indexing
  • Sitemaps creation
  • Optimization for performance and speed 
  • Proving secure connection
  • Add structured data markups and snippets
  • Making URL's more SEO Friendly

Off Page Optimization sub tasks
  • Checking if Google knows your website exists
  • Generating Backlink and referrals to your site
  • Promoting the website
  • Analyzing website for search performance
  • Understanding User behaviour and managing site for better User experience
  • Guest Blogging
  • Directory Submissions

All the above will be covered in our upcoming blogs with detailed article and resources, top tools we can use for the purpose, etc in our upcoming blogs.
Stay tuned ... 

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